Motorcycle sport is rapidly gaining increased popularity and has been caused by a number of factors. Motorcycle manufacturers are providing the public with race replica motorcycles for the road; many attendees are 'Born again bikers' in the 40-60 year old age group with high spending power; combined Motor-car and Motorcycle Race meeetings are also exposing the sport to a far wider audience than ever before.

Circuit owners and race promoters are increasingly providing much more diversified side entertainments such as Bungee Jumping, Parachute jump displays, helicopter rides etc. to entertain and attract larger crowds. these combined with improved amenities and facilities for families and adult couples are having the desired effect.

The media are showing increasing interest in motorcycle racing, the BBC in addition to SKY are regularly televising races, with the addition of new channels it is inevitable that increased coverage will arise, viewers want to see what is a spectacular sport.

For companies local to these circuits it is an unique way of promoting a service or increasing product awareness with local enthusiasts, while exposure on the team's transporter will be achieved during the many miles of travelling between these venues for all advertisers.